Urban pets spend more time alone, and anxiety-related searches are rising sharply. Calming chews with L-theanine and botanicals give brands a high-margin, emotionally resonant product — without prescription-drug positioning.
L-theanine, chamomile, tryptophan and ashwagandha blends
Separation anxiety, travel, fireworks and vet visits
Low-count trial packs and 60–120 count tubs
Non-sedating, melatonin-free options for daily use
| Item | Details |
|---|---|
| MOQ | 1,000 units |
| Formats | Soft chews · daily sticks · trial packs |
| Positioning | Daily calm · travel & noise events · vet-visit stress |
| Certifications | ISO 22000 · HACCP · BRC · FDA registered |
No. Formulas use non-sedating actives such as L-theanine and chamomile for calm-without-drowsiness positioning.
Yes — melatonin-free blends are available, which many markets prefer for daily-use claims.
Fireworks/nye, travel and separation anxiety convert best; we supply occasion-based marketing copy with each project.
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